How to create a sticky brand

The purpose of advertising and marketing is to make sure your brand is the first one a customer thinks of when they are ready to make a purchase. But some brands stick in people’s minds more than others.
Marketing commentators such as Professor Byron Sharp, Marketing Week columnist Alain de Botton, Daniel Kahneman and Baroness Susan Greenfield suggests this ‘stickiness’ – in other words, the science of how brands reside in memory – goes even deeper than ju