How to convert consumers into connected home owners

The internet of things is gradually becoming a reality, and the ‘smart home’ is one of the most important developments facilitated by these new connected devices. The concept is now beginning to reach the mainstream, with consumers investing in a host of appliances with internet capabilities – from speakers to thermostats, from microwaves to dishwashers.
YouGov’s latest research reveals the biggest growth areas, and where the opportunities lie for brands and marketers. H