How to connect your physical product in a digital world

Nick MivalDirector
On a recent visit to a friend’s house, I was proudly introduced to his new ‘virtual assistant’ called Alexa.
Alexa is the personification of the artificial intelligence behind Amazon’s smart speaker Echo. Alexa has a growing number of daily tasks she can help you with, for example telling you about the traffic on the way to work, or more importantly for Amazon, helping create a shopping list online.
On this occasion, I was interested to understand what