How to build a marketing team from scratch

One of the many pressures facing fast-growing companies is how to grow a marketing team in a sustainable and effective way. Brands must increase their personnel as they seek to cater to an expanding customer base or capture new market opportunities. At the same time, marketing leaders must grapple with how to integrate new hires into the business at speed and ensure their recruits buy into the brand ethos.
Nuffield Health, which has increased its marketing team from two to 30 people over the pas