How to avoid being deleted by consumers

Marketing via email, text and push notification may be an effective way to grab customers’ attention, but strike the wrong note and brands are at risk of being deleted by consumers who resent the intrusion of irrelevant communications.
Two in five consumers feel “overwhelmed” by the volume of brand communications, according to research from marketing analytics company Aimia.
Nearly half of the 2,000 UK respondents (48%) say they receive too many SMS messages, up from 39% in 201