How TikTok is changing the music industry

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TikTok has become a go-to platform for discovering new music.
Record labels, music marketers, artists, and other creators are all flooding the app with songs.
Here's a full breakdown of Insider's recent coverage on TikTok's impact on the music industry.
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TikTok is an essential promotional tool for music artists and record labels.Songs can rise up organically on the app even if they've been outside the main