How Three is positioning the brand beyond mobile

Three’s marketing boss Shadi Halliwell didn’t think she’d ever go back to mobile.
Having worked in the industry for almost 25 years, most of which was spent at O2 where she relaunched the Millennium Dome in London as the O2 Arena, she jumped ship and joined Harvey Nichols as group marketing and creative director in 2014. There, she was tasked with leading a radical transformation programme to rejuvenate the brand.
But there was something Halliwell “really liked” abo