How the NFL is taking its brand partnerships global

American football’s growth in popularity has seen the NFL expand its appeal around the world – not least in the UK, which now hosts three competitive games a year with a London-based team becoming a more and more likely prospect.
Ahead of the New York Giants’ clash with the LA Rams at Twickenham on Sunday, Marketing Week sat down with executives from the NFL, Gatorade and Twitter to assess the sport’s potential outside the US as both a form of entertainment and a platfor