How The Gym Group’s website transformation boosted membership

Digital has been central to the The Gym Group’s strategy since in entered the market a decade ago, looking to shake up the sector by providing contract-free fitness facilities that are open 24/7 at affordable prices with a seamless customer journey to match.
After floating onto the London Stock Exchange in 2015 and a period of growth, The Gym Group began working with Rufus Leonard to design, build and implement a website upgrade that would not only scale to match its long-term expansion p