How the BBC and Just Eat are using Whatsapp

BBC
The BBC started using WhatsApp in 2014 during the Ebola Crisis when it needed to find a way to update those in West Africa quickly. Though a long process at first, involving adding each individual to a WhatsApp group one at a time, the group allowed the BBC to inform its audience about the evolving crisis through articles such as “5 ways to avoid contacting Ebola”.
Speaking at the We Are Social Chat Apps 101 event, the BBC’s mobile editor, Trushar Barot, said that the plat