How Tesco’s new discount chain can compete with Aldi and Lidl

Tesco is reportedly set to launch its own discount supermarket chain in the UK as early as September as it looks to rival the German discounters Aldi and Lidl and shore up its market share.
Speculation arose after it was discovered this week that the retailer is currently advertising for staff for a new format at a number of locations in the UK. It then surfaced that it had recently registered the chain ‘Jack’s’ as a retail trademark, after Tesco’s founder Jack Cohen.
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