How technology is changing the advertising industry

Toby Melville/Reuters
Technology has upended the advertising business.
Ad tracking and consumer habit changes are impacting how advertisers reach people and fueling new companies.
Here's a breakdown of Insider's coverage of how ad buyers and sellers are impacted.
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The advertising industry is going through big changes as technology changes upend consumer habits and where and how marketers reach them.Apple and Google's phasing out third-party cookies thr