How technology is changing advertising

Toby Melville/Reuters
Technology has upended the advertising business.
Changes in ad tracking and evolving consumer habits are ending longstanding ways of ad targeting.
Here's a breakdown of Insider's coverage of how these changes are impacting ad buyers and sellers.
See more stories on Insider's business page.
The advertising industry is going through big changes as technology changes upend consumer habits and where and how marketers reach them.Apple and Google's phasing out third-party cookies