How sub-brands are helping Marriott and Best Western target the Airbnb generation 

Marriott introduced Moxy in 2014, which is far removed from its formal, luxury portfolio in design terms, with a focus on 24/7 communal living and ‘budget is beautiful’ mantra.
The newest and most affordable entrant to the international chain, Moxy is aimed at “lifestyle-orientated millennial travellers’, explains global brand director Vicki Poulos. Although there are only two Moxy hotels in the US and three in Europe at present, by 2018 there will be 60 hotels globally,