How ‘social prediction’ is transforming the world of consumer foresight

Since the dawn of modern marketing, consumer-facing brands have striven for better, more accurate information about their potential customers. Which audiences should they be targeting? What are their needs and desires? Where and when are they most likely to form and make their purchase decision? These questions are all asked with the intention of making smarter, faster marketing decisions to gain a competitive edge.
The types of questions marketers are asking haven’t changed, but the tool