How Siemens is evolving its employer brand to attract new talent

As businesses fight to attract and retain talent in both existing and emerging markets, Siemens is focusing on its employer brand in an effort to change the way people view the company and compete against the likes of Google.
This is why Rosa Riera was brought on as vice president of employer branding and social innovation three years ago, to oversee the transformation of the Siemens employer brand and bring a new relevance to the business.
Speaking to Marketing Week, Riera says the shift to dig