How Sainsbury’s Argos creates a modern marketing culture

Reverse mentoring, open boardrooms and breaking hierarchical barriers have been key to ensuring Sainsbury’s Argos moves with the times and lets young talent flourish.
While there was once a “horrible sense” that the most senior individual in an organisation should have all the answers, says Sainsbury’s Argos’s former marketing boss, Gary Kibble, this is no longer the case. In reality, it tends to be the less experienced, younger marketers that have the answers.
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