How PSA grew sales by launching the first rewards scheme for local garages

Selling parts to local garages so they can repair cars is hardly the most glamorous aspect of the auto industry. Yet with an average car comprised of more than 30,000 components, the UK aftermarket, as it is called, is estimated to be worth £21.6bn a year by trade body the Society of Motor Manufacturers and Traders (SMMT).
It is also a hugely competitive market. It was disrupted in the late 1990s by the arrival of national ‘motor factor’ chains and local companies offering che