How Pearson’s digital transformation is helping it shift from B2B to B2C

For those unaware of Pearson’s 173-year-long tale, here’s a quick history lesson. In the old days, Pearson was a large holding company with a diverse portfolio, encompassing brands such as the Financial Times and The Economist alongside a large education division.
Two and half years ago, however, it made the decision to focus entirely on education and build its business through books and learning programmes. In 2015, it sold the Financial Times and its stake in The Economist, while t