How paid search can improve the mobile journey

The mobile user journey is very local by nature, so focus on being useful in the momentWith the UK now spending more time online on smartphones than any other device, according to UKOM data, brands that haven’t considered a separate mobile marketing strategy are putting their business growth at risk. User behaviour on mobile differs so drastically from that on desktop, that we, as marketers, have seen a huge shift in the way we create our strategies.
Creating a marketing strategy for mobi