14-12-2017 08:40 via marketingweek.com

How one startup is trying to make loyalty ‘smarter’

Shake out your wallet and you’ll most likely find a number of loyalty cards gathering dust. Or perhaps you recognise the feeling of frustration when paying for your morning coffee, only to realise you’ve lost your paper stamp card. These are problems Yoyo Wallet is looking to solve.
Talks for the company started around 2012, when mobile payment was becoming an increasingly hot topic of discussion. Apple was in the process of setting up its mobile payment system, while Starbucks overh
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