How one mobile marketing specialist is now helping to save lives

Marketing Week’s 2013 marketer of the year, John Bernard, is not short of enthusiasm. Not only does he compare his win with his life’s greatest moments – his children’s births, his wedding, Luton Town’s 1988 Littlewood’s Cup win – he also professes a genuine love for the sectors he has worked in.
After early roles at Granada and Ford, his first sector specialism was in mobile phone manufacturers – moving through Siemens, LG and Sony Ericsson &ndash