11-07-2017 14:10 via marketingweek.com

How one brand is reaching the next wave of purpose-driven millionaires

The launch of Unlimited in Oxford in July 2016Millionaires and billionaires are evolving. As a slew of startup founders and entrepreneurs hit the millionaire mark, the make up of the mega rich is moving much more towards profit with purpose.
At least this was the feeling at wealth management giant UBS, which decided the best way to reach this emerging cohort of millionaires was to become a content publisher.
“The more we speak to our clients and understand their motivations, it’s le
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