How newspapers can convince advertisers to return to print

Perhaps you could blame the dozens of devices consumers now carry in their pockets. Or maybe paper is just too outdated for the delicate hands of a millennial. One thing Is for certain: marketers are not getting as excited by newspapers as they used to.
Last year, print ad spend fell 11% to £1.22bn for the UK’s national newspaper industry, according to the latest expenditure report by Ad Association/WARC. A sharp contrast to the 2.5% growth the nationals secured from digital ad reven