How Mozilla has adopted an ‘agile’ approach to make marketing more effective

Mozilla has adopted a new marketing approach inspired by ‘agile’ methodology – most commonly used in software development as a collaborative way to find solutions – as it looks to make better use of its team and their time.
Speaking to Marketing Week, Mozilla’s CMO Jascha Kaykas-Wolff describes every organisation as a “giant gravity well” that ideas and projects gets stuck in – in marketing in particular- because the right processes and systems ar