How Mondelēz shifted focus from cost-cutting to growth

Mondelēz is embracing a new strategy as it looks to continue its pivot from cost-cutting to fostering growth.
Speaking at the Festival of Marketing last week, Mondelēz Europe CMO Debora Koyama explained how the company fosters innovation: “We are coming from a phase of cost-cutting and productivity and supply chain. To pivot about consumer, brands and growth, you have to be open to change and think about the business in a different way.”
To do this, Koyama has implemented a