How mobile marketing is evolving to catch up with consumers

The panel
Sarah Vizard, news editor, Marketing Week (moderator)
Laurent Faracci, vice-president of global marketing and digital excellence, Reckitt Benckiser
Adam Hancox, programmatic associate director, Starcom MediaVest Group
Joe Reid, managing director EMEA, Krux
Nick Reid, UK managing director, TubeMogulThe promise of mobile is the relationship it enables with consumers, allowing marketers to reach them wherever they are at any time. Yet, as Laurent Faracci, Reckitt Benckiser’s (RB) vi