How Mars is expanding Maltesers’ diversity agenda to all its brands

Mars has been at the vanguard of UK advertising’s drive to do a better job of representing society in its creative output.
Its Maltesers brand won Channel 4’s first competition aiming to encourage brands to show more diversity in their advertising and subsequently aired a series of ads with people with disability at their heart. That led Maltesers to win Marketing Week’s ‘Brand of the Year’ award at this year’s Masters of Marketing awards, alongside a host of