How marketing is fuelling the ‘post-milk generation’

Swedish oat milk brand Oatly, the self-styled leader of the ‘post-milk generation’.It is fair to say you know a trend has gone mainstream when it makes it onto primetime TV.
The 2018 finalist of the BBC’s Apprentice, Camilla Ainsworth, was inches away from scooping a £250,000 investment from Lord Alan Sugar for her alternative-milk brand M+LKPLUS. Despite losing out on the big prize, Ainsworth announced in late December she was rolling out her brand of salted honeycomb ha