How marketers should deal with post-Brexit price rises

The UK has not formally left the European Union yet, but the effect of Brexit is already taking hold across the economy in the form of inflation.
At a time when price rises threaten to derail brands’ carefully cultivated relationships with consumers, how should marketers respond?
A Marketing Week poll on Twitter reveals 44% of marketers currently have primary responsibility for pricing, while 27% say they don’t but should. More than a third of respondents (36%) do not