16-05-2017 08:00 via marketingweek.com

How marketers can target consumers through the connected home

Ever wanted a hallway that says hello, a kitchen that tells you what to cook based on the ingredients in your fridge or a wardrobe that helps you choose your outfit?
Now you can catch a glimpse of the (not so distant) future, as ‘The Home of 2020’ opens its doors.
The aim of the project is to give marketers an idea of how they could use next generation tech to reach people at home.
To do this, video ad tech company Unruly has partnered with a host of consumer brands and startups
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