How LV= revamped its approach to search

When LV= launched its multi-car product it was clear the company faced some major challenges to break into this competitive new category and strengthen market share. Despite being an established brand for car insurance, multi-car insurance was a new area for the business and LV= had to take on some well-established competitors.
LV= knew that key to this campaign would be driving search performance and getting people to its website but this was something the the business realised required a comm