How Lexus programmed a machine to write the world’s first AI-scripted ad

Lexus has created the first ever advert scripted entirely by artificial intelligence – a dramatic 60-second film that tells the story of a car that comes to life to mark the launch of its new ES executive saloon car.
Like Frankenstein’s Monster, the ad begins with a Lexus engineer admiring his creation. He looks on and sheds a tear as the car is taken away and threatened with destruction, taking to the open and stormy roads before being shackled and readied for an imminent cras