How LADbible got people to fight plastic pollution by creating a country

Reducing plastic waste has been high on the agenda for businesses this year, many of which were shocked into action after seeing the BBC’s Blue Planet II.
But LADbible was ahead of the curve when it launched its social responsibility campaign ‘Trash Isles’ last year, which aimed to empower young people to lobby the United Nations to acknowledge the issue.
There is now so much plastic waste that an area the size of France has formed in the Pacific Ocean off the coast of Hawaii.