How is market research evolving in a digital, AI-led marketing world?

The world today is exceedingly digital, especially with the internet, smartphones, the internet of things and machine learning playing a major role in connecting people and brands alike. Global smartphone penetration is expected to reach 40% by 2020 – a truly staggering figure in terms of a sheer number of people with smartphones.
According to Smart Insights, every 60 seconds we make 3.8 million Google searches, send almost 30 million WhatsApp messages, post 448,800 tweets, upload 65,