How influencers transcend all the marketing disciplines

Influencer marketing is the digital alternative to word-of-mouth marketing. By using an individual with a vast social media following, brands can communicate a message, product, opinion or campaign to a mass audience.
Additionally, with the ability to transcend into all marketing disciplines, from PR to direct marketing, influencer marketing provides the invaluable opportunity to create a unified message across multiple platforms.
In 2017, influencer marketing carried an estimated worth of $2bn