How Honda overhauled its content strategy to go electric

Honda has evolved from the “short-form, attention-grabbing marketing of old” to longer format, storytelling and advertorial content in a bid to bring its brand to life for consumers.
“We made a business decision 16 months ago to build a whole content hub where we could host all the content we were creating,” explained Nick Bennett, digital content and social media section manager at Honda UK, speaking today (10 October) at the Festival of Marketing.
“We want to brin