How Gandys has built a brand without advertising

Brothers Paul and Rob Forkan began designing flip flops from their bedroom in 2012 with the goal of using the profits to open up homes for underprivileged children across the world. They started it in memory of their parents, who were killed in the Boxing Day tsunami in Sri Lanka in 2004.
Six years, three London stores and two children’s homes – in Sri Lanka and Malawi – later, along with collaborations with John Lewis, McLaren, Liberty and Rolling Stone, plus the Royal s