How Fujitsu is using market research to drive B2B content

“The real truth is that most of the research we do is to drive content. In the B2B world, it’s all about content. We do several research studies a year across customer groups to come up with thought leadership,” reveals executive director of marketing Simon Carter.
With the vast majority of his customer relationships built on multimillion-pound deals negotiated face-to-face and which last several years, Carter needs a deep understanding of each client’s business prioritie