How Estée Lauder is rethinking customer engagement to drive innovation

Estée Lauder started with just four brands in 1946, it now employs 46,000 employees and has more than 25 prestige brands under its umbrella. But Lesley Crowther, the company’s first president of consumer engagement and retail, says that despite the diverse portfolio Estée Lauder feels like “one family.”
She explains: “As a family-run company, the warmth and the heart that has existed since our inception still remains at our core. Certainly, w