20-08-2019 13:40 via marketingweek.com

How eBay built a ‘human ecosystem’ on customer-centricity

The eBay Retail Revival project in Wolverhampton.In the UK, more than 25 million people browse, buy or sell on eBay each year, with participation growing by around 7.5% every 12 months. Indeed, the auction site has a 60% penetration rate among UK shoppers who buy online.
The company has had customer-centricity at its heart since it was formed by Pierre Omidyar in 1995 as a place where people could interact and bid for items.
“Despite being technology-based, eBay has always been a human eco
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