How Dr. Martens is engaging consumers beyond the boot

(Photo: Gavin Watson)Dr. Martens has walked through some of the world’s most iconic eras. Its fame was kickstarted by The Who’s Pete Townshend in 1967 and the world-famous utilitarian boot has since clad the feet of those looking to give the middle finger to the establishment.
Punks, mods, rockers, skinheads, goths and grungers: for six decades the footwear brand has remained resilient through cultural and political change and withstood the test of many fashions. And while those