How disruptors can become global brands

Launching a brand is one thing but maintaining growth and taking it to the next level requires bold thinking, unbridled focus on innovation and strategic partnerships, according to executives from six of Marketing Week’s 100 Disruptive Brands, which is published in partnership with Salesforce.
In order to succeed, brands need to be confident in their position, says James Kirkham, chief strategy officer at Copa90, who is hugely ambitious when it comes to the expansion of the business.