How disruptive brands are redefining marketing

Disruptive brands need to devise marketing models that are as innovative and creative as their businesses, according to senior executives working in a range of disruptive companies.
The marketers, drawn from the 100 Disruptive Brands list compiled by Marketing Week in partnership with Salesforce, offer guidance on how to scale at speed and reach audiences on digital channels.
James Kirkham, chief strategy officer at YouTube football channel Copa90, explains that the brand frames its marketing s