How direct-to-consumer brands are using social to scale

Social media provides an important platform for discovery for direct-to-consumer mattress brand Simba.Social media provides direct-to-consumer businesses with the rocket fuel they need to scale their business at speed. Get the messaging, visuals and tone right, and they could end up with a brand that looks so at home in their customers’ feeds it feels like they’re engaging with a friend.
It has given startup manufacturing brands a ready-made route to market, enabling them to grow sal