How Diageo is proving marketing effectiveness

In this new age of accountability, marketers are being asked to do more with less, to justify their existence by proving ROI and to find the perfect marriage of effectiveness and efficiency without forgetting the great intangible – creativity.
So imagine being in a job where you’re able to ensure every penny you invest is delivering the best possible outcome. Where you can work with a tool that offers rigorous analytics on budgeting and spending decisions without the need for a PHD i