How city marketing is maturing to create global brands

DJ Sigala performing at the 2018 edition of Isle of MTV Malta.Destination marketing is fiercely competitive. Countries and cities compete daily to capture visitors’ attention in a globalised world where international travel continues to boom.
Simultaneously, city marketers must also drive investment to their destinations, attract the next generation of entrepreneurs and ensure the city remains relevant for the local population.
Balancing these competing demands, city marketers should appro