How Chinese brands are shifting consumer perceptions in the UK

Smartphone maker Honor signed Brooklyn Beckham as global brand ambassador in August.China is home to some of the world’s biggest and most profitable brands, yet despite their scale and high standing in China they often suffer from a lack of visibility and credibility in Western markets.
Take internet and messaging business Tencent. With more than one billion monthly users, it is China’s biggest and most valuable brand worth a staggering $85bn, according to Millward Brown&rs