31-01-2017 10:40 via marketingweek.com

How China surged ahead in mobile – and what the West can learn

Last Saturday (28 January) marked Chinese new year, called the ‘spring festival’ in China. Many millions of Chinese people travelled back to their families in the provinces to celebrate the festival, the most important holiday in the Chinese calendar. Celebrations will continue for around two weeks to welcome in the year of the rooster.
Each year is not just associated with an animal sign, but also one of five elements: gold (metal), wood, water, fire or earth. So 2017 is a fire roo
Read more »