How charity Missing People is saving lives by moving to programmatic

Charity Missing People has credited a shift from print to programmatic with helping it to “save lives”.
Speaking at the Get With The Programmatic conference today (21 September), Ross Miller, director of fundraising and communication at Missing People, said the charity’s biggest problem has been budget and the challenge of having no marketing spend.“We have a big goal, to find every child, but one of our key challenges is resources. We have the challenge of zero marketing